Entrepreneur | Tax & Financial Security Advisor | Business Speaker | Chief Ninja of OG

A Step Toward Prosperity

At OG, we believe in empowering businesses and individuals with financial clarity and strategic growth. Our Chief Ninja, Ash Lamba, leads the charge—helping businesses maximize tax efficiency, secure long-term financial success, and leverage government incentives like SR&ED to scale their impact.

The Journey of a Chief Ninja

Ash’s story is one of relentless ambition, adaptability, and a passion for financial empowerment. From his first business at 17 to leading OG, his journey reflects smart decision-making, strategic financial planning, and an unwavering commitment to helping others succeed.

• Started his first business at 17 in Delhi

  While his peers were enjoying college life, Ash was already running a profitable wedding choreography business. What started as a passion for dance evolved into a business that connected him with high-profile clients and corporate events.

• Corporate Beginnings: From KPMG to OG

  Ash’s corporate career began at KPMG as an audit consultant, where he built a solid foundation in financial compliance, corporate tax, and business advisory. He later worked with both smaller firms and Big Four giants like Deloitte, gaining expertise in corporate taxation, financial risk management, and business structuring.

• The Bold Move to Canada & Algoma University

  In 2019, Ash moved to Canada, determined to expand his career and make an impact in the business world. He pursued a Business Certification from Algoma University, which helped him deepen his understanding of the Canadian financial landscape. While balancing work and studies, he became an active part of Algoma’s student community, later serving on the Algoma Alumni Committee to give back and support future business leaders.

• From Employee to Entrepreneur – The Birth of OG

  Recognizing a gap in holistic tax advisory and financial security planning, Ash founded Orientum Group (OG)—a firm that helps businesses optimize tax strategies, secure government incentives like SR&ED, and ensure financial stability. Today, OG serves entrepreneurs, startups, and corporations across multiple provinces, offering expert guidance in corporate tax planning, SR&ED claims, and long-term wealth management.

Beyond Business: A Voice for Financial Empowerment

• Host of "The Launch Lab Podcast"

  A platform where Ash interviews successful entrepreneurs, discussing real challenges, financial strategies, and business growth tactics in Canada.

• Business Speaker & Educator

  Ash regularly speaks at conferences, workshops, and networking events, educating business owners on financial planning, tax structures, and leveraging government programs like SR&ED to fund innovation.

• #AshTalksEntrepreneurship

  Through his personal brand, Ash actively shares financial literacy insights, tax-saving techniques, and business advice on LinkedIn and social media.

The Chief Ninja Philosophy

At OG, we believe in:

• A Step Toward Prosperity – Helping businesses scale, save, and succeed with the right financial strategies.
• Tax Optimization for Businesses – Ensuring companies reduce tax liabilities and structure finances for maximum efficiency.
• Wealth & Financial Security Planning – Guiding individuals and business owners in wealth preservation, investment strategies, and future-proofing their finances.
• Leveraging Government Incentives – Helping businesses secure tax credits like SR&ED to fund innovation and growth.

Why Work With Ash?

• Expertise in Tax & Financial Security – Years of experience with Big Four firms, startups, and SMEs.
• Business-Centric Approach – A deep understanding of both corporate and personal finance strategies.
• Passion for Education & Growth – A commitment to empowering business owners and professionals with financial knowledge.
• Tech-Driven Solutions – Leveraging the latest financial tools to streamline tax planning, government incentives, and wealth management.

Connect with the Chief Ninja

Want to learn from Ash’s entrepreneurial and financial journey or explore how OG can optimize your tax strategy and financial security?

• Follow Ash on LinkedIn: LinkedIn Profile
• Listen to "The Launch Lab Podcast"
• Book a Tax & Financial Security Consultation with OG

From an ambitious entrepreneur in Delhi to leading one of Canada’s top consulting firms, Ash Lamba’s story is proof that with the right strategy, the right mindset, and a little Ninja magic—you can achieve financial success.

For more insights, check out Ash’s feature in Algoma University Magazine.